Harnessing behavioural science in public health campaigns to maintain 'social distancing' in response to the COVID-19 pandemic: key principles.

Chris Bonell ; Susan Michie; Stephen Reicher; Robert West; Laura Bear; Lucy Yardley; Val Curtis ; Richard Amlôt; G James Rubin; (2020) Harnessing behavioural science in public health campaigns to maintain 'social distancing' in response to the COVID-19 pandemic: key principles. Journal of epidemiology and community health, 74 (8). pp. 617-619. ISSN 0143-005X DOI: 10.1136/jech-2020-214290