Non-market strategy as a framework for exploring commercial involvement in health policy: A primer.
Elizabeth Eastmure
;
Steven Cummins
;
Leigh Sparks;
(2020)
Non-market strategy as a framework for exploring commercial involvement in health policy: A primer.
Social Science & Medicine, 262.
113257-.
DOI: 10.1016/j.socscimed.2020.113257
This paper outlines the role of non-market strategy and its relevance to public health. Three broad categories of non-market activity are described: corporate political activity, Corporate Social Responsibility (CSR) and legal activity, with examples relevant to public health. The importance to public health researchers of considering business activity through a non-market lens has been outlined. Using a non-market strategy perspective can assist with understanding the commercial determinants of health and analysing the writing of the 'rules of the game'.
Item Type | Article |
---|---|
Elements ID | 149731 |
ORCID: https://orcid.org/0000-0001-6796-3707
ORCID: https://orcid.org/0000-0002-3957-4357