Non-market strategy as a framework for exploring commercial involvement in health policy: A primer.

Elizabeth Eastmure ORCID logo; Steven Cummins ORCID logo; Leigh Sparks; (2020) Non-market strategy as a framework for exploring commercial involvement in health policy: A primer. Social Science & Medicine, 262. 113257-. DOI: 10.1016/j.socscimed.2020.113257
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This paper outlines the role of non-market strategy and its relevance to public health. Three broad categories of non-market activity are described: corporate political activity, Corporate Social Responsibility (CSR) and legal activity, with examples relevant to public health. The importance to public health researchers of considering business activity through a non-market lens has been outlined. Using a non-market strategy perspective can assist with understanding the commercial determinants of health and analysing the writing of the 'rules of the game'.


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